“Are Pharma Marketers Fighting the Last War?” (as published in PharmExec.com)

If payers are the fastest growing influencers in healthcare (and they are), why is it that payer-targeted advertising campaigns are often an afterthought? Pharma companies dedicate billions of dollars to…

To read this article in its entirety, please visit http://www.pharmexec.com/are-pharma-marketers-fighting-last-war