Cyan Portrait

Portraits of
Partnership

The collective experience of our world-class leadership team spans a spectrum of access channels, market scenarios, disciplines, products and categories. Our credentials are your assurance of authoritative expertise.

Cyan Portrait
Amber Gilbert

Amber Gilbert

Managing Director

The architect.

Amber Gilbert is the consummate marketing professional: she listens, she investigates, she collaborates, and she delivers.

For more than 15 years, she has shared her deep managed markets experience with leading biopharmaceutical companies, addressing a host of challenges across a spectrum of disease categories. She has expertly developed successful pricing, access, and reimbursement strategies and programs and supported product launches for several major specialty and chronic conditions. Amber held various roles at Ogilvy CommonHealth, including Chief Strategy Officer for the payer marketing division, and spent many years as a market access management consultant with InVentiv Health and Strategyx, LLC.

Amber is the leader and the engineer of the fast-growing Cyan team. She has artfully selected a group of go-getters, like herself, who share her vision, her work ethic, and a desire to do good for their clients, their fellow Cyan team members, and for the community. She equally inspires and encourages her team to work outside their comfort zone and has fostered an environment that supports continued learning.

Amber infuses the entire organization with her extensive payer-related content expertise so that we, as an agency, are a true strategic partner, delivering best-in-class solutions informed by cutting edge intelligence.

Ed Shankman

Senior Creative Director

The storyteller.

Ed Shankman has built his career helping clients tell compelling brand stories.

He has mentored and managed the creative departments of numerous advertising agencies within the healthcare industry and beyond. He has led large teams of writers and designers through a wide range of branding initiatives and product launches—at the global and regional levels—for a broad spectrum of pharmaceutical products. And he has earned numerous awards in the process.

Here at Cyan, Ed brings his storytelling skills to the value story, using his creative abilities to maximize the impact of purposeful communications targeting all stakeholders across the market access landscape. He has led the Cyan creative team in the development of value propositions, disease awareness presentations, payer-targeted advertising campaigns, account director training materials, and more.

Ed combines the creative spark of a musician, painter, and award-winning children’s book author with the strategic discipline of a world-class advertising professional. His unique perspective empowers clients and colleagues to see new possibilities in every marketing challenge.

Jamie Van Iderstine

Jamie Van Iderstine

Vice President, Group Account Director

The relationship builder.

Jamie Van Iderstine is an accomplished market access professional in a constantly changing healthcare landscape. Her tenacious work ethic and ability to bring together the key people and resources have yielded positive access outcomes for in-line and launch brands across multiple therapeutic classes. In prior Account Manager and Project Manager roles, Jamie has led agency teams in developing strategies and tactics to support four payer launches. Her proficiency spans all points in the product life cycle and a variety of market scenarios, including considerable experience in the payer and pharmacy space.

As Cyan’s employee number one, Jamie was the team lead and client liaison for the 2017 payer launch of a novel rheumatoid arthritis therapy. She built deep, constructive relationships among payer marketing clients, cross-functional stakeholders, and third-party partners to successfully launch the brand into the payer space. She also worked with client stakeholders to launch the brand’s patient support services platform. Clients benefit from her managed markets expertise, her willingness to be a true strategic partner, and her enthusiastic, passionate personality.

Josh Phillips

Joshua Phillips

SENIOR VICE PRESIDENT, CLIENT ENGAGEMENT

The ambassador.

The payer pundit. The client services savant!

Joshua (Josh) Phillips has crammed a substantial amount of experience in diverse healthcare practices into his 15-year career. In addition to leading roles in both prominent and niche healthcare marketing agencies, he has a rich background as a compliance analyst with an integrated delivery network and an operational consultant for a managed care organization. Josh’s background spans a wide spectrum of managed markets and reimbursement engagements, from pre-launch to launch to lifecycle management, in both primary care and specialty therapeutics.

As an inhabitant of multiples planets in the healthcare universe, Josh brings a unique and valuable perspective of healthcare business dynamics to his role as SVP of client services, to Cyan clients, and to his coworkers as well. He supports Cyan clients in every aspect of product or portfolio development, including customer insight gathering and segmentation, brand positioning and messaging, resource development and deployment, and account management training. His leadership of the array of payer-focused initiatives drives market awareness and, more critically, market share.

Adrienne Johnston

Adrienne Palmieri-Johnston

SENIOR VICE PRESIDENT, CLIENT ENGAGEMENT

The winning team builder.

Adrienne Palmieri-Johnston is a seasoned and incredibly determined account manager, single-mindedly focused on the client’s best interests. She brings a wealth of insight and knowledge to whatever task is put before her, consistently meeting deadlines and expectations while overcoming seemingly insurmountable obstacles that can sometimes threaten a brand or project. With experience in professional and patient communications, KOL development, multicultural marketing, customer advocacy, and inter-agency collaboration and leadership, Adrienne has planned for—and pulled through—numerous brand launches with multiple moving parts and partners across a range of therapeutic categories.

Adrienne brings her vast experience and her passion to the role as Senior Vice President, Client Engagement. Her exceptional team-building and strategic and tactical engagement skills were quickly proven as she joined Cyan in the midst of a payer launch for a new rheumatoid arthritis therapy. Clients and fellow team members quickly respected Adrienne’s exceptional interpersonal skills and her ability to keep everyone as focused and motivated as she is.

Rick Kelly

Rick Kelly, RPH

Senior Market Access Consultant

The pharmacist.

Rick’s passion is finding creative solutions to the challenges that occur when science and business collide – which is why Rick has spent the last 18 years of his career in payer and product marketing.

Prior to joining Cyan, Rick spent seven years as a payer expert at Natrel Communications and Ogilvy CommonHealth Payer Marketing, developing marketing solutions for multiple pharmaceutical companies.

Rick’s business background includes a variety of positions at King Pharmaceuticals and Roche Pharmaceuticals in sales (serving regional managed care and employer accounts), brand marketing, and Health Economics Research.

With a degree — and clinical experience — in pharmacy, Rick has the background to quickly master any disease category and clearly communicate scientific messages to payers.

Cyan is happy to stand with Rick at the junction of science and business, where all informed payer strategies take shape.

Cheri Roseborough

Cheri Roseborough

Senior Director of Operations

The motivator.

Cheri Roseborough has spent the last 8+ years immersed in the pharmaceutical industry. She has been a valuable player on multiple marketing and sales teams, holding a variety of roles. Cheri has focused on learning the ins and outs of the industry, including the acceptable marketing norms, which have been critical in helping her teams not only stay within the lines when creating deliverables, but also saving time and preserving budgets.

In her role at Cyan, Cheri is the brains behind the operational side of the business, creating policies and procedures and solving strategic issues that arise—with an inherent talent for ensuring that decisions benefit both the client and the company. Cheri manages the Operations Team, including the Studio Manager, and has been instrumental in multiple product launches and agency work across multiple brand audiences. There is no “I can’t” or “I don’t know how” with Cheri; her approach is “Yes, you can” and “Let’s figure it out together.” She has implemented a professional development program within Cyan that encourages employees to learn and grow and ensures that Cyan clients receive top-notch results from a motivated and well-developed team.